It isn’t a secret that blogging is a must if you want to successfully position your ministry and enhance the SEO of your website. However, sitting down to write a meaningful blog can be intimidating when you know people from all over will be reading your words and potentially deciding whether or not they want to support your organization.

It is also challenging figuring out what you should share with your readers. Many organizations feel that they can’t share compelling stories without compromising the confidentiality of their clients. This is a legitimate concern, but not one without solutions.

Here are 5 tips to help you become a successful blogger.

1. Plan ahead.  It sounds simple, but creative writing takes time and planning.  Have you ever sat down to write and felt a complete lack of inspiration or ability to think?  While it is normal, it can be a stressful experience when your deadline is quickly approaching.  Creating a content calendar will give you a strategic and consistent plan for your blog.
2. Tell stories.  In a culture where we are bombarded with information, we remember very little of what we see and hear.  However, when we are able to share things that our supporters can identify with and that will engage their heart and emotions, we have a much better chance of being remembered.  While confidentiality is a concern, we can change names and any identifying details to protect our clients.  We can also use alternative photos and share the stories of our clients that are no longer in crisis and are willing to have their story shared in a confidential way.
3. Engage all of the members of your organization.  While your blog should always be written by someone who has writing skills, you can use the stories and perspectives from everyone in your organization. Come up with a system that will allow the people who daily minister in your center to communicate their stories to you.  For instance, create a form that they can easily fill out and will consistently give you the details you need to create your blog post.
4. Use pictures.  The saying that a picture is worth a thousand words is more accurate now than ever.  Give visual reinforcement to your readers.  If you have the ability to capture compelling and creative photos (and have permission to use them) from your organization, then use them.  If not, you can easily buy or use images off of the internet that will help you communicate your message. It is always better to use a professional photo off of the Internet than a real photo that doesn’t help communicate your message.
5. Start a conversation. Engage your readers by seeking out their opinions, suggestions, or ideas.If you let them be apart of your team online, they may eventually decide to become part of your team as a volunteer or financial supporter.